Photo: Charcoal Collaborative / Brett Howe

 

We are excited to announce that TOQUE Agency has been named the PR agency for Le Burger Week Winnipeg. Le Burger Week has grown into one of the most buzzed about burger festivals in the world and it's returning to Winnipeg. 400 restaurants in 11 cities across Canada will simultaneously open their doors to thousands of burger lovers next week. It's those burger lovers who will determine their city’s best burgers! Over 100 of those 400 participating restaurants are in Winnipeg.

TOQUE is tasked with managing media relationships, developing stories with the press and providing tracking KPIs for Le Burger Week. TOQUE will work along side the team at Le Burger Week headquarters in Montréal, and with their national Public Relations team to execute strategic PR initiatives within the Winnipeg market.

About Le Burger Week

Making its grand debut in 2012, Le Burger Week has impressively evolved from one city, Montreal, and 20,000 participants, into a festival spanning over 150,000 participants in eleven cities across Canada, as well as Haiti and, for the first time ever, introduced South of the border in Buffalo, Cleveland, and Omaha! Each participating restaurant is called upon to create a unique burger; reflective of their overall concept and cuisine. These participating restaurants then offer a special “burger price”, where burger aficionados are encouraged to come eat and vote on the website. At the end of the festival, the winner in each of the following categories will be announced; the “Voted Best”; referring to those with the most votes, the “Judge’s Choice”, the “Most Outrageous”, and the “Healthiest Burger.”

Created by Montreal-based entrepreneurs Na’eem Adam and Thierry Rassam, Le Burger Week was first and foremost developed due to Na’eem and Thierry’s love of burgers! Soon after, they recognized the economic opportunities for local businesses that derived from the festival; most notably providing restaurants with the chance to build greater public awareness through their participation. As co-founder Na’eem Adam explains,” Our mission is to stimulate businesses in cities based on a fun and adventurous idea, and to find the truly best burgers in each city with the help of burger aficionados everywhere.

For more information regarding Le Burger Week, or to view the complete list of participating Winnipeg restaurants please visit www.leburgerweek.com (website goes live September 1st, 2017).