Social Media Strategy + Management.
Graphic Design. Brand Development.
Pre-Made Paleo is an e-commerce company that delivers paleo and Whole30® approved meals to homes across the U.S. and Canada. Started by Chef Richard Bradford, author of New York Times Best Selling book The Whole30®: The 30-day Guide to Total Health and Food Freedom, offers customers a wide selection of meal plans to simplify the lives of those living a paleo or Whole30® or lifestyle. Pre-Made Paleo required a new identity on its social media platforms - both visually and from a content standpoint. In addition, the client required designs that would show their strong relationship with Whole30®, promoting Whole30 Challenges.
Pre-Made Paleo needed a fresh look on social media, with visuals that would make a statement within the paleo community. We simplified their brand logo, and created a social media specific logo and developed a strong visual story utilizing the client's existing visual assets, while transforming Twitter and Facebook into a valuable resource hub for their social community. Through the use of custom photography, we created a series of clean and fresh graphics to compliment a social media campaign promoted by The Whole30® featuring Chef Richard Bradford. We also designed custom Facebook, Twitter, and Instagram graphics that aligned with Pre-Made Paleo's marketing goals and brand image.