Golden Girl Finance.
Golden Girl Finance is a national leader in providing financial content and information to women. Their contributors range from award-winning journalists, authors, financial experts to economists who came to us looking for a refresh of their existing digital media kit. It was key that their digital media kit communicated a vibrant, sophisticated, and bold look.
We curated a diverse set of images to set the brand tone, and selected colours and typefaces to speak to a demographic of affluent women ages 35 and up. Working closely with our client's editorial team, we replaced and refreshed the existing gold colour system with fuchsia, pink and grey tones.